Dr. Celine reached out to us after coming across a website we had designed for another child and parent psychologist. Impressed by the seamless integration of photos, branding, and website, she sought assistance in crafting a site that authentically reflected her personality. Although she already had an existing website, it failed to capture her essence, prompting her desire for a more personality driven and playful design. However, it was crucial to maintain a professional tone and effectively communicate the scientific basis of her work to appeal to her target audience, comprised of doctors, lawyers, and other professionals.