A few years back, we collaborated with Meghan, the CEO and founder of Insposphere, on her branding and website design. However, as her business evolved, so did her target audience, leading to a more refined focus on start-up tech enterprises who are scaling up and want coaching to enhance leadership and interpersonal skills within their organisations. Consequently, her branding required a sleeker appeal to resonate with this new market. Meghan was ecstatic with the outcome of the rebranding and upgrading of her brand and website. Subsequently, the new branding has worked its magic, attracting new businesses within her desired market segment.