Cherish, the founder and CEO of Skin Junkie, aimed to merge her brick-and-mortar skincare salon in New Orleans with her e-commerce store for skincare products into a unified website and brand. She came across an online Q&A video featuring Liz talking about her expertise in creating brands, sourcing photographers, and directing photoshoots for business owners unfamiliar with the process. Essentially, she sought someone who could guide her from conceptualisation to completion for her two businesses. Delighted with the final outcome, her business has experienced significant growth since the launch.